It is no exaggeration to say that the post-80s group is gradually becoming the main force of consumption in this society. At the same time, the post-80s generation pursues individuality and freedom, and never being the same as others has become a characteristic of people in this era. And these post-80s people also clearly reflected this when they bought furniture. If they want to buy, they should buy a home that is different from others.
Young people become mainstream consumers
"If there is any outstanding change in the furniture market this year, it is that the sales of personalized furniture with peculiar shapes have soared." Through visits to several large furniture stores in the city center, the reporter obtained such information from furniture merchants . The person in charge of a furniture city in Hongpailou in the south of the city told reporters that now, more and more young people, especially the "post-80s", are becoming the mainstream group of furniture consumption, and this group is more concerned about some peculiarly shaped personalized furniture , "Compared with other consumer groups of different age groups, consumers born in the '80s tend to pay more attention to fashionable shapes and environmental protection functions when purchasing furniture. If the same piece of furniture has fashionable and peculiar shapes, Far more than emphasizing practicality can capture the hearts and minds of the '80s."
In another large furniture store in the center of the city, the reporter obtained similar information from the sales staff, "Consumers born in the 1980s tend to pay more attention to the functionality and individuality of products when purchasing furniture, and this kind of individuality is absolutely essential. It is not only in the peculiar shape and bold color matching of the furniture product itself, but also in the personalization of the function and practicability of the furniture as a fashion product. For example, two chairs with the same cost, one is The handmade chair is made of pure solid wood, and the other is a personalized leisure chair that has both a chair and a music playing function, and the latter tends to make consumers born in the 1980s more tempted.”
Subsequently, the reporter conducted a random interview with several "post-80s" consumers in the store on the issue of "personalization" of furniture. Among the consumers interviewed, more than half of them said that in terms of personalization and environmental protection Among the three options of functionality and functionality, personalization is placed at the top of the reference criteria for purchasing furniture.
Multifunctional furniture has become the new favorite of the post-80s generation
"Traditional furniture with a single function has long been unable to meet the needs of today's young consumer groups." The reporter learned from Bayi Furniture City that there are many products in the furniture market and the update speed is fast, which also determines that the furniture design needs to take a multi-functional "route". And multi-functional, comfortable and practical furniture is favored by young people. For example, the sofa has an automatic massage function, automatic adjustment of the seat, and the position of the backrest can also be raised and lowered. There are many functions of the bed, some can promote hypnosis, some can play surround music, some can swing electronic beds and magnetic health beds, the most common ones on the market are simple and stylish multifunctional sofa beds, which can be used as sofas. It can also be used as a bed, which is very suitable for small rooms. In addition, multi-functional children's furniture is also relatively common. Combined furniture and multi-functional lockers that integrate beds, desks, and games are also sought after by consumers.
Manager Wang of a brand store in Bayi Furniture City said, "The multi-functional design of the product makes the furniture really 'move'. The bed can be adjusted at will, the multi-functional locker can be moved around, and the dining table can be changed and dismantled at will. It is not difficult to know that functional design is being frequently used in the field of home furnishing. Facing the increasing popularity of such furniture, urban "post-80s" people It is even more irresistible.
