With the development of the times, the post-80s and post-90s who are often mentioned in our mouths have gradually become the new main force of furniture consumption. Compared with the previous generation, the consumption concept of this new group of consumers is more personalized, Internet-based, internationalized and branded. In such an era of electronic and information explosion, they have different values and behavioral habits, and researching their consumption needs has become the top priority of the majority of businesses, in order to trigger the largest consumption demand of this consumer group.

Personalise

If you want to memorize lyrics to summarize the commonalities of "post-80s" and "post-90s", it should emphasize individuality, self-confidence, eccentricity, dare to love and hate... Those companies that pay attention to the young people's market, start from pure functional consumption Convert to stylized consumption. Therefore, not only
Pay attention to the research and development and innovation of products and services, and pay more attention to deepening emotional communication with users. Compared with their predecessors, they have greater curiosity and enthusiasm for new things, and they are also more likely to question traditions and get tired of new things. they have a more open
Thought and a more global perspective are also more likely to produce a "circle" culture with individualized marks and apathy to the outsider. When they choose a furniture brand, they are eager to convey their personality and attitude. Understanding their psychological characteristics is the premise for them to consume.

Internetization

The survival forms of "post-80s" and "post-90s" are closely related to the Internet. They are people who "live online" and are a generation that grew up with the Internet. The growth background of this generation determines that we should communicate with them with fresher viewpoints and a variety of new marketing channels mainly based on the Internet, and pay more attention to their group characteristics, and use this to put a detailed marketing plan on top. Among them, e-commerce is a way of consumption that fits their hearts. How to provide e-commerce services with rich forms and complete systems and achieve spiritual communication with "post-80s" and "post-90s" is a topic that enterprises must pay full attention to.

Branding and Internationalization

The "post-80s" and "post-90s" have a wide range of knowledge, strong learning ability, and can understand brand information through various channels. Therefore, they have higher requirements for brands and emphasize the diversification and internationalization of brand connotations. They have their own clear demands for brands and will not accept some strange or packaged "copycat" brands. For all brands, this is both an opportunity and a challenge.
At present, "post-80s" and "post-90s" have entered the period of starting a family and establishing a business, and have become the mainstream group of furniture consumption. Therefore, it is crucial for the majority of furniture dealers to understand their consumption psychology of furniture and make effective use of it. important.