At the 18th (Shanghai) China International Furniture Fair just concluded in September, Mr. Zhu Changling, chairman of the China Furniture Association, made a keynote speech at the 2012 World Furniture Conference and introduced the ten-year achievements and development prospects of my country's furniture industry . The following is the relevant content.
Zhu Changling, Chairman of China Furniture Association
An overview of the development of China's furniture industry
(1) Ten-year development of China's furniture industry
1. Regarding the total output value of furniture, Chairman Zhu Changling first introduced the development of the total industrial output value of furniture enterprises above designated size in China in the past ten years. According to statistics, the total industrial output value of furniture enterprises above designated size in China has grown from 43.585 billion yuan in 2001 to 448.765 billion yuan in 2010. In ten years, the output value has increased by 9.32 times, and the average annual growth rate has reached 29.61%.
2. In terms of furniture exports, China's furniture exports increased from US$2.482 billion in 2001 to US$33.724 billion in 2010. In ten years, the export value has increased by 13.59 times, and the average annual growth rate has reached 33.63%.
3. In terms of corporate profitability, in the past ten years, the overall profitability of the company has also increased year by year. The total profit of large-scale enterprises rose from 1.772 billion yuan in 2001 to 18.608 billion yuan in 2010. Profits increased by 9.5 times, with an average annual growth rate of 39.86%.
(2) Historical conditions for the development of the industry
The development and growth of China's furniture industry has also benefited from the stimulation of various conditions. In summary it includes:
1. Undertake international industrial transfer and promote enterprise development. This kind of industrial transfer has come from Europe and the United States, as well as companies including Hong Kong, Taiwan and other countries. China's advantages in human resources, raw materials and equipment, and land advantages all give China's furniture industry a great advantage in undertaking international industrial transfers.
2. In line with the world trade rules, to speed up the export of furniture. After years of development and accumulation, China's furniture products have been exported to more than 200 countries and regions. At the same time, the proportion of processing trade has begun to decrease, and the proportion of general trade has increased. This change in trade ratio also illustrates the rising competitiveness of China's furniture industry.
3. The improvement of people's living standards will promote domestic furniture consumption. China's per capita GDP has risen from the earliest 8,621.71 yuan to the current 29,991.82 yuan, with a rapid development momentum. Furniture has also become the fourth largest consumer goods industry in China, tied with the automotive industry, food industry, and clothing industry.
4. The national macro policy is stable and the furniture industry develops healthily.
(3) The main characteristics of the development of my country's furniture industry
1. The consumer goods industry that meets domestic demand
In 2006, the proportion of domestic output value of Chinese furniture reached 52.55%. By 2010, this proportion had risen to 72.88%.
The domestic market is constantly supporting the development of China's furniture industry.
2. The furniture industry has become a pillar industry for employment
By the end of 2010, enterprises above designated size in the furniture industry had absorbed 1,046,500 jobs, and the number of employees in the entire industry exceeded 5 million.
(4) Development achievements of the furniture industry
1. Advanced technology has been widely used, and the level of science and technology has been significantly improved.
2. The pace of industry standardization is accelerated, and it is gradually in line with the world.
3. The scale of the industry continues to expand, and the role of industrial clusters is prominent.
4. The furniture circulation has grown rapidly, forming a furniture sales model with Chinese characteristics. Including the formation of furniture city, brand stores, self-operated furniture stores, antique furniture market, furniture chain stores, online sales and other terminal channel sales models.
(5) A major producer and exporter in the world, and the international competitive advantage is consolidated
At present, China's furniture output value has accounted for a quarter of the world's total furniture output value, and the furniture output value has ranked first in the world for many years.
The export value of furniture has ranked first in the world for many years.
Furniture commodities are very competitive in the international market and have a solid development position.
Future development trends and prospects
(1) Rigid demand drives the rapid growth of the furniture industry
As a durable consumer product for people to work and live, the demand for furniture will continue to grow in the future.
(2) The policy of expanding domestic demand promotes the sustainable development of furniture
The following six factors can drive domestic furniture industry consumption
1. get married
2. Construction of affordable housing
3. The second decoration of the house
4. Youth and children's furniture consumption
5. Rural market demand
6. The process of urbanization is accelerating
(3) International demand ensures stable development of overseas markets
The proportion of my country's furniture export destinations in the first half of 2012
Among them, North America's export ratio is 34.32%; Asia's ratio is 28.04%; Europe's ratio is 24.68%; Latin America's ratio is 5.06%; Africa's ratio is 4.03%; Oceania's ratio is 3.87%.
(4) Transformation and upgrading to promote the healthy development of the furniture industry
After years of development, China's furniture industry is gradually getting rid of low-cost competition, and the industry has begun to focus on improving the technological content of products and the added value of products.
